Privacy Policy

Last updated: 27 June 2025

Flow Sensei is a trading name of Merza Limited (“we”, “our”, or “us”). This Privacy Policy explains how we collect, use, and protect your personal data when you visit our website, book training courses, or interact with us.

We comply with both the UK GDPR and the EU GDPR where applicable, as we provide services to users in the United Kingdom and the European Union

 

1. Who We Are

Flow Sensei (Merza Limited – Company No. 08894549)

Registered Office: Jsa Service Ltd, 4th Floor – Radius House, 51 Clarendon Road, Watford, Hertfordshire, England, WD17 1HP

Email: info@flow-sensei.com

We operate under the trading name Flow Sensei, offering Kanban University–accredited training courses internationally.

 

2. What Data We Collect

We may collect the following data:

  • Full name

  • Email address

  • Phone number (optional)

  • Billing address

  • Payment details (processed securely by SquareUp; we do not store card information)

  • Course booking history

  • Communication preferences

  • Technical data (IP address, browser type, device information)

  • Cookie and analytics data (with consent)

 

3. How We Use Your Data

We use your personal data to:

  • Process and confirm course bookings

  • Provide training-related information and updates

  • Issue invoices and payment confirmations

  • Deliver certificates in cooperation with Kanban University

  • Provide customer support

  • Improve our website and services

  • Send marketing communications (only with your consent)

 

4. Legal Basis for Processing

We process your data based on:

  • Contract – to deliver the services you have booked

  • Consent – for optional marketing and analytics cookies

  • Legitimate interests – improving our website and protecting our business

  • Legal obligation – compliance with accounting or tax regulations

 

5. Sharing Your Data

We may share your data with:

  • SquareUp (payment processing)

  • Kanban University (certificate issuance)

  • Service providers supporting website hosting, email, and analytics

  • Google Ireland Ltd. (for analytics, when you consent)

´We do not sell your personal data.

 

6. International Transfers

Some services used by Flow Sensei may transfer data outside the UK or EU, particularly:

  • Kanban University (USA)

  • Google Analytics (USA, via Google Ireland Ltd.)

We ensure that appropriate safeguards (e.g., standard contractual clauses) are in place when such transfers occur.

 

7. Data Retention

We retain your data only for as long as necessary to:

  • Deliver our services

  • Meet legal, tax, and accounting requirements

  • Provide training history and certification records

 

8. Your Rights

Under UK GDPR and EU GDPR you may:

  • Access your data

  • Request correction or deletion

  • Withdraw consent at any time

  • Object to or restrict processing

  • Request data portability

  • File a complaint with the ICO (UK) or your local EU data authority

To exercise your rights, contact: info@flow-sensei.com

 

 

9. Cookies and Analytics

Our website uses optional cookies to improve user experience and analyse performance. When you visit our site, you will be shown a Cookie Banner allowing you to:

  • Accept analytics cookies

  • Decline optional cookies

  • Learn more about cookie usage

 

Google Analytics 4 (GA4)

We use Google Analytics 4 provided by Google Ireland Limited, with servers possibly located in the USA.

Analytics is only activated after you provide consent in the cookie banner.

GA4 may collect:

  • Device information

  • Browser type

  • Page views and interactions

  • Approximate location (country/city)

We use IP anonymisation, so your IP address is shortened before transfer.

You may withdraw consent at any time via the cookie settings on our website.

Google Privacy Policy: https://policies.google.com/privacy

 

TicketTailor Event Booking

We use TicketTailor to process registrations for our training events.

The booking widget is embedded on our website but is only loaded after you provide consent for optional cookies or when you manually click to load the form.

Until consent is provided, no data is transferred to TicketTailor and no TicketTailor cookies are set.

When activated, TicketTailor may process:

  • Your name

  • Email address

  • Ticket or course selection

  • Billing information (if applicable)

  • Technical data required for secure checkout

Service provider:

Ticket Tailor (Zimma Ltd)
Unit 219, Mare Street Studios
203–213 Mare Street
London E8 3LY
United Kingdom
Company No: 07583551
VAT: GB390709185

TicketTailor uses essential cookies required for secure checkout. Optional analytics cookies are only activated if you consent to them.

 

10. Marketing Communications

If you opt in, we may send you occasional updates on new courses, blog posts, or events.

You can unsubscribe at any time via the link in our emails or by contacting us.

 

11. Changes to This Policy

We may update this Privacy Policy periodically. The latest version is always available on our website.